Every
paragraph should be a unit in thought, distinct from other paragraphs,
holding to them the relation that its own sentences hold to one another,
the relation that the several parts of each sentence hold to one another.
II. +Energy+.--By energy we mean force, vigor, of expression. In ordinary
discourse, it is not often sought, and in no discourse is it constantly
sought. We use energy when we wish to convince the intellect, arouse the
feelings, and capture the will--lead one to do something. When energetic,
we select words and images for strength and not for beauty; choose
specific, and not general, terms; prefer the concrete to the abstract; use
few words and crowd these with meaning; place subordinate clauses before
the independent; and put the strongest word in the clause, the strongest
clause in the sentence, the strongest sentence in the paragraph, and the
strongest paragraph in the discourse, last. Energetic thought seeks variety
of expression, is usually charged with intense feeling, and requires
impassioned delivery.
III. +Imagery--Figures of Speech+.--Things stand in many relations to each
other. Some +things are (1) like each other+ in some particular; other
+things are (2) unlike each other+ in some particular; and still other
+things stand to each other (3)+ in some +other+ noteworthy +relation than+
that of +likeness+ or +unlikeness+.
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